Artists working with hello82’s fandom hub are featured in three key ways: live fan engagement events, original content and/or exclusive merchandise drops. For ATEEZ, their record store appearance is surrounding a brand new single they created in collaboration with Kim JongKook, from the popular 90’s K-pop band Turbo. “Season Songs”,which has been described as a ‘throwback retro bop’ is available for physical purchase exclusively through the hello82 store.
The single comes in the form of a cassette shaped USB and features three songs, three photo cards, and a digital photo book. Fans who purchase the physical single will also:
- Be entered into a content to win 82 seconds with ATEEZ in a video call - Gain access to exclusive video content from ATEEZ on hello82.tv including a live fan meet up on 8/22 - Get to view seean original “You Write, We Act” sketch, which will feature a crowdsourced script acted out by ATEEZ, found exclusively on hello82.tv| - Receive an unreleased ATEEZ photo card (one of eight randomly selected). Offering exclusive merchandise is the newest addition to hello82’s multi-spoke strategy to be the premier destination for communities of K-pop fans seeking additional access to their idols. This builds upon the company’s years of creating popular content, delivered in several languages across hello82’s network of YouTube channels, and the 2020 launch of live events platform hello82.tv. Moving forward, every artist to team with hello82 will have the opportunity to offer unique products to these through hello82’s online store (www.hello82.shop).
You know who you are iykyk 😉 Don’t forget to check how this short film turns out by purchasing hello82’s exclusive ATEEZ USB album only on https://t.co/JJ07K5V7hahttps://t.co/wQPw5RS4Y9 — hello82 (@hello82official) August 17, 2021 “hello82 was created for fans, by fans, so our team couldn’t be more delighted to create a home where ATEEZ can access their fans and promote its new single,” noted Kelly Minkyung Shin, head of community management at hello82 parent company KAI Media. “With every fun, live event, piece of original content or new merchandise drop, we are striving to create value for fans via a central location, for them to get access to the biggest and best artists coming out of Korea, hopefully learn something fun about their idols, and embrace their fandom in new ways. As fans ourselves, we know what we do and don’t like, and we will be bringing even more unique opportunities to the K-pop fandom soon.” At its core, hello82 and KAI Media are dedicated to identifying and working with artists who want to expand their audience outside of Korea and into markets in which hello82 has cultivated vibrant fan communities. Among the top markets outside of Korea that hello82 reaches are the U.S., U.K. and Canada. ATEEZ will also be creating new content for hello82’s popular YouTube channels including “Question Parade”, which will be a high energy variety type show featuring fan questions and games with the band.
DON’T miss out on being the first one to watch:⏰ 8/20, 11AM KST🔗 https://t.co/k1P12hlCzu@ATEEZofficial#ATEEZ #QuestionParadexATEEZ #ATEEZxhello82 #hello82 pic.twitter.com/R7RHe28TR7 — hello82 (@hello82official) August 19, 2021 To date, the company’s five YouTube channels have generated more than 160 million views across several languages: hello82 (English), hola82 (Spanish), oi82 (Portuguese), halo82 (Indonesian), and ahlan82 (Arabic), bringing as many possible global fans into the fold of its fandom hub. Combining content creation, a live events platform, and a portal for merchandise and album sales, hello82 and KAI Media look to replicate the record store experience for the digital age, offering turn-key marketing opportunities for K-pop artists and their teams looking to build communities beyond their current fanbases, and expand their fandom worldwide. More details on how to watch the live events and what merchandise is available now can be found at www.hello82.tv.
